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 World Usability Day NJ 2006 |
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UsabilityNJ Home 2006 Election Previous Talks Resources and Links Back to 2006 WUD NJ Event |
FOR IMMEDIATE RELEASE
CONTACT: Mary Smith |
T. WARFEL TO ADDRESS USABILITY DAY IN PRINCETONPRINCETON, NJ - October 9. (UsabilityNJ) Messagefirst (Philidelphia) founding partner Todd Warfel is a featured speaker at this year’s World Usability Day on November 14 at Sarnoff Corporation Auditorium in Princeton. Warfel is an expert in the design and usability of innovative products. This year he highlights techniques used to improve customer experiences in the financial services industry. New Jersey marks the Second Annual World Usability Day with the theme “New Jersey Innovations Make Life Easy.” Warfel and colleagues have worked on over a dozen industry-first products for companies such as. Bank of America, Bankrate, Dun & Bradstreet, Irwin Mortgage, Sallie Mae, and Schaeffer's Investment Research. Messagefirst works with companies and universities in New Jersey and elsewhere. “Messagefirst believes that great design starts with a clear message and ends with measurable improvements for clients,” said Warfel in a recent interview. Noted Warfel, “technologies are changing rapidly, but human needs are not. To create effective innovations, we use techniques and tools from several disciplines. It is not enough to be expert in only one area.” Warfel’s multi-disciplinary approach compliments the audience for New Jersey Usability Day of professionals, students, and faculty in areas of business entrepreneurship, communications, marketing, design, human factors, psychology, engineering, and computer science. New Jersey Usability Day is co-sponsored by UsabilityNJ, a local chapter of the Usability Professionals' Association, and by the joint Princeton New Jersey chapters of ACM and IEEE-Computer Society. For more information, visit www.usabilitynj.org and www.worldusabilityday.org . About UsabilityNJ: UsabilityNJ, the New Jersey chapter of the UPA, hosts professional and educational events through the year. UPA is an international, non-profit, professional association with more than 2000 members in the US and 50 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. For more information, visit www.upassoc.org . About Princeton ACM/IEEE-Computer Society: the local chapter is a joint forum for Central New Jersey area computer professionals since 1979; visit www.acm.org/chapters/princetonacm. About Messagefirst: Messagefirst is a Philadelphia-based design and usability consultancy. For more information, visit www.messagefirst.com . END
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