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World Usabilty Day 2006 - New Jersey Innovations Make Life Easy
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2006 WUD NJ Event

FOR IMMEDIATE RELEASE

CONTACT: Mary Smith
Usability Professional Association
New Jersey Chapter
908-654-3243
msmith@usabilitynj.org
www.usabilitynj.org

EINSTEIN’S ALLEY SHOWCASED AT USABILITY DAY IN PRINCETON

PRINCETON, NJ – November 6. (UsabilityNJ)

Good ideas about usable products and services are not enough to support economic development. To move from usability to profitability, innovators must match ideas with business acumen. Einstein’s Alley is there to help by bringing together entrepreneurs, venture capitalists, educators, and innovators. Co-directors Katherine Kish and Lou Wagman join New Jersey Usability Day, November 14 at Sarnoff Corporation Auditorium in Princeton, to herald this year’s theme “New Jersey Innovations Make Life Easy.

“The goals of Einstein’s Alley are to create jobs, stimulate innovation, prepare our workforce to support a research based economy, and enhance the livability of our communities,” said Kish in a recent interview about the non-profit organization.

President of UsabilityNJ, Dr. Yihsiu Chen, noted “Einstein’s Alley is itself an innovation. We invited them to be a link between our usability goals and direct economic benefits for New Jersey. Our audience comprises business people, professionals, students, and faculty in areas of business entrepreneurship, communications, marketing, design, human factors, psychology, engineering, and computer science. We all need to see how our work impacts our economic well-being.”

New Jersey Usability Day is co-sponsored by UsabilityNJ, a local chapter of the Usability Professionals' Association, and by the joint Princeton New Jersey chapters of ACM and IEEE-Computer Society. For more information, visit www.usabilitynj.org and www.worldusabilityday.org .

About UsabilityNJ: UsabilityNJ, the New Jersey chapter of the UPA, hosts professional and educational events through the year. UPA is an international, non-profit, professional association with more than 2000 members in the US and 50 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. For more information, visit www.upassoc.org .

About Princeton ACM/IEEE-Computer Society: the local chapter is a joint forum for Central New Jersey area computer professionals since 1979; visit www.acm.org/chapters/princetonacm.

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