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World Usabilty Day 2006 - New Jersey Innovations Make Life Easy
World Usability
Day NJ 2006



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2006 WUD NJ Event

FOR IMMEDIATE RELEASE

CONTACT: Mary Smith
Usability Professional Association
New Jersey Chapter
908-654-3243
msmith@usabilitynj.org
www.usabilitynj.org

“New Jersey Innovations Make Life Easy”
Celebrate 2nd Annual World Usability Day, Nov 14, Sarnoff Corp Princeton

PRINCETON, NJ - October 9. (UsabilityNJ)

Is an innovation always better? How do we know which innovations to pursue? Will this innovation make the product easier to use? World Usability Day, on November 14, 2006, is for people who ask such questions everyday. World Usability Day promotes awareness of the techniques and professional practices that support superior user interfaces in consumer and business-to-business products. This year the focus in New Jersey is usability and innovations.

Hosted at Sarnoff Corporation Auditorium, 201 Washington Road, Princeton, New Jersey, the free evening event includes:

Keynote speakers on usability for financial, pharma, and telecom industries
Exhibitors demonstrating successful innovations in customer experiences
Idea Markets for interactions among participants on selected usability issues
David Sarnoff museum displaying two exhibits on innovations

The New Jersey chapter of the Usability Professionals’ Association, UsabilityNJ, ( www.usabilitynj.org ) joins with the Princeton chapter of the ACM/IEEE-Computer Society ( www.acm.org/chapters/princetonacm )to present this event from 6:30 PM to 9:30PM at Sarnoff Corporation Auditorium.

“Usability engineering is a part of our State’s heritage of innovation. Usability specialists are an important part of ensuring great user experiences for all. Great usability helps deliver the full value of innovations to New Jersey markets,” says UsabilityNJ President and New Jersey resident Dr. Yihsiu Chen. “This event brings together professionals in human factors, engineering, and computer science to meet with students, innovators, and the business community.”

New Jersey has a great heritage of innovations and technologies that have improved lives. Usability engineering is the science and art that makes these innovations practical, easy to use, and valuable to companies and customers.

World Usability Day is organized by The Usability Professionals' Association, to promote awareness of the benefits of usability engineering and user-centered design. Last year, World Usability Day was hosted in over 35 countries around the world with over 100 events in 24 hours. In New Jersey, the theme last year was making e-government more accessible to all citizens. This year, New Jersey focuses on the special role of innovations that make life easy by being more accessible to all users.

New Jersey Usability Day is co-sponsored by UsabilityNJ, a local chapter of the Usability Professionals' Association, and by the joint Princeton New Jersey chapters of ACM and IEEE-Computer Society. For more information, visit www.usabilitynj.org and www.worldusabilityday.org .

About UsabilityNJ: UsabilityNJ, the New Jersey chapter of the UPA, hosts professional and educational events through the year. UPA is an international, non-profit, professional association with more than 2000 members in the US and 50 other countries. Members are specialists in evaluating and designing products that are easy to learn and use. For more information, visit www.upassoc.org .

About Princeton ACM/IEEE-Computer Society: the local chapter is a joint forum for Central New Jersey area computer professionals since 1979; visit www.acm.org/chapters/princetonacm.

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