Meeting Details for March 8, 2006

The March meeting of UsabilityNJ will be held on Wednesday, March 8, 2006 starting at 6:30 PM at Pershing Technologies in Edison, NJ

Topic: Selling Usability Up the Line: Winning the ROI case of Usability

Speaker: Mona Patel

Please RSVP to rsvp [at] usabilitynj [dot] org if you plan to attend the meeting.

Talk Summary

You know the story all too well; you understand usability, but find it difficult to convince others of the value of conducting usability research or following a user-centered design methodology. Mona Patel, an Executive Director at Human Factors International, Inc., will discuss how to negotiate the acceptance of usability with audiences as diverse as marketing, development, business, and even legal departments.

In addition to covering topics such as Return on Investment and strategic positioning of usability, Mona will show concrete examples of formats for delivering usability assessment results based on proven negotiation techniques that will increase your power in a decision setting. She will relate actual situations where these techniques made the difference in the acceptance of a user-centered solution. Through an interactive presentation, you'll learn how use of effective negotiation techniques can lead to a more optimal solution when selling usability to management.

Speaker

Mona Patel, Human Factors International, Inc.
Mona is an Executive Director at Human Factors International and is involved in all aspects of usability consulting, including diagnosing client needs, suggesting appropriate user-centered design strategies and project initiatives for prospects and customers, as well as continuing to conduct and monitor the quality of HFI’s deliverables. Within a project, Mona’s primary responsibilities include managing project teams on user research, usability testing, heuristic reviews and user interface design projects. Additionally, Mona presents Management Briefings to sell clients on the value of usability and providing strategic consulting to help organizations institutionalize usability.
Mona is one of HFI’s instructors and often co-authors and teaches HFI’s Practical Usability testing course in the New York and New Jersey area.

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