The Psychology of User Interface Design Rules
Title:The Psychology of User Interface Design Rules
Presented by: Jeff Johnson
Program:
6:00 PM – social hour – hors d’oeuvres and soft drinks
7:00 PM – presentation 8:00 PM – question period followed by more socializing Please
Note: This event is free and open to the public. As a courtesy to our speaker and host, please RSVP to rsvp [at] usabilitynj [dot] org if you plan to attend the meeting.
Where:Princeton University Computer Science Small Auditorium
35 Olden St, Room 105
Princeton, New Jersey 08542
Directions: Please click for directions
Yahoo Maps: Please click for Yahoo Maps
Abstract:
UI design rules are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability (and precedence) in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other. By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to interpret and apply them. Explaining that psychology is the focus of this talk. It is intended mainly for software designers and developers who did not take Cognitive Psychology as part of their university education.
Book Signing:
Jeff has agreed to sign any of his books that you have purchased. Please bring them to the meeting and he will sign them after his talk.
- GUI Bloopers 2.0: Common Interface Design Don’ts and Dos
- Web Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them
- GUI Bloopers: Don’ts and Do’s for Software Developers and Web Designers
Speaker Bio:
Jeff Johnson
UI Wizards, Inc.
Jeff is Principal Consultant at UI Wizards, Inc., a product usability consultancy. After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a UI designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. He has taught at Stanford University, Mills College, and the University of Canterbury. He has authored articles and chapters on a variety of topics in Human-Computer Interaction, as well as the books GUI Bloopers, Web Bloopers, and GUI Bloopers 2.0.or Software Developers and Web Designers.
